Who we are and Why

The Fifth Element Is Irony™ was born from the bond my dad and I share over finding humor in life's endless supply of irony—because, let’s be honest, the universe serves it up daily. We've always enjoyed laughing (or trying to laugh) at the bizarre, inexplicable twists life throws our way, and this shared perspective has become a core part of our relationship. One day, he came up with the idea that irony should be considered the "fifth element"—essential, yet overlooked.

This sparked the creation of this product line and company, which is also an extension of our humor and creativity. Every design reflects the fun we have together turning inside jokes into useable art for others to enjoy.

As a recent graduate with a degree in business and marketing, I hope to bring fresh thinking to The Fifth Element Is Irony™, focusing on how to connect with our customers and get the word out. My dad, an environmental engineer, adds his problem-solving skills and attention to detail that is essential when making a new business.